Category: Seasonal Campaigns

Certain times of the year bring different advertising opportunities and buying patterns. This category covers New Year campaigns, Black Friday, Q4 holidays, back-to-school promotions, and other seasonal campaigns. Topics cover planning, offers, creative, budgets, and timing for TikTok advertising around specific holidays, sales events, and shopping periods. Each seasonal window should get its own sub-set of spokes under this one category rather than a new category per season.