---
title: Getting Started
description: "New to TikTok Ads? Start with the basics. This category covers ad account setup, business verification, eligibility, billing, account structure, and other requirements you need to understand before launching a campaign. It is the starting point for advertisers who want to get familiar with TikTok Ads and set up everything correctly."
url: "https://tikadtools.com/blog/category/getting-started/"
type: collection
site: TikAdTools
language: en-US
---

# Getting Started

New to TikTok Ads? Start with the basics. This category covers ad account setup, business verification, eligibility, billing, account structure, and other requirements you need to understand before launching a campaign. It is the starting point for advertisers who want to get familiar with TikTok Ads and set up everything correctly.

- [Best Ad Platform for a Small Budget in 2026](https://tikadtools.com/blog/best-ad-platform-small-budget/) — For most small budgets, TikTok Ads stretches the furthest per dollar. Its CPMs run lower than Meta's, and its new-advertiser incentive can add matching ad credit worth up…
- [TikTok Ads Multiple Accounts: Can You Run More Than One?](https://tikadtools.com/blog/tiktok-ads-multiple-accounts/) — Yes. You can run more than one TikTok Ads account. The standard way to do it is through Business Center, not by creating separate, disconnected logins. Business Center…
- [TikTok Ads VAT & Tax Setup: Where to Add It, How It Works](https://tikadtools.com/blog/tiktok-ads-vat-tax-setup/) — Adding a VAT number in TikTok Ads Manager takes about a minute. Skipping it is the field that quietly costs advertisers the most, not because the step is…
- [TikTok Ads Agency Access: How to Add an Agency as a Partner](https://tikadtools.com/blog/tiktok-ads-agency-access/) — Granting an agency access to your TikTok ad account doesn't mean handing over your login. TikTok's Business Center connects two separate Business Centers as partners. The agency works…
- [TikTok Ads Billing and Payment Methods: How It Actually Works](https://tikadtools.com/blog/tiktok-ads-billing-payment-methods/) — TikTok Ads Manager offers three billing options: Manual Payment (Pre-Pay), Automatic Payment (Post-Pay), and Monthly Invoicing. Each one decides whether you fund your account in advance or get…
- [TikTok Ads Business Verification: Documents You Need](https://tikadtools.com/blog/tiktok-ads-business-verification/) — TikTok asks most advertisers to verify their business before running ads without restrictions. The document you need depends on whether you're verifying as a business or as an…
- [TikTok Ads: Self-Serve or Hire an Agency? How to Decide](https://tikadtools.com/blog/tiktok-ads-self-serve-vs-agency/) — Most new advertisers can run TikTok ads themselves through the free, self-serve Ads Manager at ads.tiktok.com. For a first campaign or a modest budget, that's usually the right…
- [TikTok Business Center Setup: The Complete Guide for New Advertisers](https://tikadtools.com/blog/tiktok-business-center-setup/) — TikTok Business Center is the free administrative layer that sits above Ads Manager, centralizing your ad accounts, Pixel, audiences, and team access in one place instead of scattering…
- [TikTok Ads Eligibility: Who Can Actually Advertise in 2026?](https://tikadtools.com/blog/tiktok-ads-eligibility-requirements/) — Most registered businesses with a functional website and a business email qualify to advertise on TikTok. But TikTok tightened this significantly in January 2026: a linked, verified TikTok…
- [TikTok Ads Manager: How to Set It Up and Use It Right in 2026](https://tikadtools.com/blog/tiktok-ads-manager/) — TikTok Ads Manager isn't complicated. But most people walk in and immediately do three things wrong, and it costs them weeks of wasted budget before they figure it…
- [TikTok for Business: Your Complete Brand Growth Guide 2026](https://tikadtools.com/blog/tiktok-for-business/) — TikTok is now one of the most powerful business growth platforms on the planet. Not because it is trendy. Because it works. Over 2 billion people open TikTok…
- [Top 7 TikTok Ads Service Agency: Find the Right Fit for Your Brand](https://tikadtools.com/blog/tiktok-ads-services/) — Picking the wrong TikTok ads service costs more than money. It costs you time, creative momentum, and real revenue while competitors on the platform pull ahead. Most brands…