TikTok Shop brings product selling directly to TikTok. This category covers Shop fees, seller operations, product listings, Shop features, order management, and other parts of selling through TikTok. It provides practical information for businesses and sellers looking to understand how TikTok Shop works and manage their Shop more effectively. Note the overlap with Ad Formats: GMV Max and similar features sit at the intersection of Shop and advertising, so cross-link between the two categories where relevant.