---
title: Retargeting
description: "People who have already visited your website, watched your content, or interacted with your business can be reached again through retargeting. This category covers audience creation, segmentation, website visitors, customer lists, engagement-based audiences, and remarketing strategies for different stages of the customer journey. A smaller category today, with room to grow as more retargeting-specific content is added"
url: "https://tikadtools.com/blog/category/retargeting/"
type: collection
site: TikAdTools
language: en-US
---

# Retargeting

People who have already visited your website, watched your content, or interacted with your business can be reached again through retargeting. This category covers audience creation, segmentation, website visitors, customer lists, engagement-based audiences, and remarketing strategies for different stages of the customer journey. A smaller category today, with room to grow as more retargeting-specific content is added

- [TikTok Ads for Customer Retention: Turning Buyers Into Repeat Customers](https://tikadtools.com/blog/tiktok-ads-customer-retention/) — Most TikTok ad budgets are built around one goal: get a new customer. Once that customer buys, the ad account often stops paying attention to them, and that's…
- [TikTok Ads Post-Purchase Upsell Strategy: Increasing Order Value After the Sale](https://tikadtools.com/blog/tiktok-ads-post-purchase-upsell/) — A completed sale is usually treated as the finish line for a TikTok ad campaign. It's actually a starting point for a second decision: what does this customer…
- [How to Run TikTok Retargeting Ads That Actually Convert](https://tikadtools.com/blog/tiktok-retargeting-ads/) — TikTok retargeting ads let you show paid ads to users who have already engaged with your brand, via your website, videos, or TikTok Shop. Using the TikTok Pixel…